The Blufin group is pleased to announce the birth of Be Blumarine. Dedicated to a young clientele, the new brand will be led by the designers Mirko Fontana and Diego Marquez, founders and creative directors of Au Jour Le Jour.
The project is a new chapter for our group – a deliberate choice of strategies review to meet different market needs and expectations. The aim is moving closer to the purchasing power of the end costumer, while maintaining the values of creativity, quality and design that have always distinguished all the garments and accessories made by Blufin.
Within our offer, Be Blumarine embodies the evolution of the Blugirl brand and will launch funny and fresh women’s collections – a contemporary ready to wear that will combine the right dose of elegance, romanticism and irony. For a dynamic and hyper-feminine clientele who loves to sublimate irreverently and spontaneously her own personality through a unique and distinctive style.
Be Blumarine was born to meet the needs of a constantly changing market, which is also attentive to the dynamics of accessibility and innovation. Likewise, it is increasingly searching for original, energetic and contemporary suggestions at affordable prices.
The launch of the first Be Blumarine collection for 2019/20 Fall/Winter season (the 2019 Pre-Fall collection being already on sale at our showrooms from mid-November) is scheduled for January 2019. Throughout the special event, you will live an authentic «Be Experience» to familiarize even better with the identity of the new brand.