ALYX is an italian conceptual brand of men’s and women’s luxury clothing. the brand is based in new york.

Its creator, matthew m. williams, grew up in california and considers the influence of san francisco’s vibrant and distinctive subcultures to be the main inspiration. matthew worked for many years in many nick knight’s projects with kanye west and lady gaga.

The brand is only gaining momentum, but you can already see it on such celebrities as bella hadid, kanye west and kendell jenner.

In just two years, alyx has become one of the most popular and influential luxury and avant-garde brands in the fashion industry.

The brand is in a hurry to present the most famous and top boutiques all over the world. according to the designer himself, the aesthetics of his brand can be described with two words – “modern classic”.